Transform your business with AI
I build custom AI products and integrate them into your organization, with the governance, training, and change management required for successful adoption.
AI Adoption is Failing Across Organizations
The problem is not building AI tools. The problem is that AI is not getting adopted inside organizations. Prototypes never ship. Tools never get used. There's no governance, no strategy, no integration into operations.
Stuck at Experimentation
Most companies have done little more than deploy ChatGPT. They are late, confused, and stuck cycling through pilots that never become production systems.
Internal Resistance
Fear, confusion, and resistance block adoption. Without proper change management, even good AI tools get shelved or sabotaged.
Board Pressure, No Strategy
Leadership is demanding an AI strategy, but the organization doesn't know where to start. They're skeptical of consultants selling hype without substance.
No ROI, No Governance
Disconnected experiments with no measurable outcomes. No policies. No security framework. No clear ownership or accountability.
Is This You?
Your Organization
- $1M-$50M annual revenue
- 10-200 employees
- Operations-heavy business
- Service, agency, media, SaaS, or platform
- Already using Notion, Airtable, HubSpot, Zapier, or Google Workspace
Your Situation
- AI-curious but late to adoption
- Board or leadership asking for AI strategy
- Concerned about governance and risk
- Want operational leverage, not AI theater
- Time-poor, outcome-driven
Strategy, Governance, and Build.
Combined
We deliver AI systems that get deployed and used—with the organizational readiness to make adoption stick. Our approach blends 16 years of startup experience, cutting-edge behavior science and organizational psychology.
Governance First
Policies, security frameworks, and accountability structures come before the first line of code. People need to feel safe before anything else.
Ship Real Products
We don't leave you with slides. We leave you with deployed systems, trained teams, and documented processes.
Build Daily Habits
We build for operations, not pilots. Leveraging behavior science and organizational psychology, we build systems that easily integrate into daily routines.
Human Workflows
We understand the way people work and build AI systems around it to help people do what they do best and let machines do the rest.
Pragmatic Optimism
We won't tell you AI will change the world. We'll tell you exactly where it will and won't help your business with specific hypotheses and projected outcomes.
Change Management
Adoption doesn't happen by accident. We address resistance, train teams, and align stakeholders before, during, and after the build.
Why Traditional Options Fail
The AI adoption market is split between expensive generalists and generic free tools. Neither delivers the specialized focus required for operational transformation.
Big Consulting Firms
McKinsey, Deloitte, BCG
- High CostEngagements start at $300k+
- Misaligned IncentivesSelling hours, not outcomes
- Junior TeamsAssociates learning on your dime
- OutcomeGreat slides, no deployed systems
Cloud Vendor Tools
Microsoft, AWS, Google
- Vendor Lock-inDesigned to sell cloud credits
- Tech-First BiasIgnores organizational culture
- GenericOne-size-fits-all frameworks
- OutcomeInfrastructure usage, not business value
The Specialized Approach
Our Methodology
- Outcome FocusedWe ship deployed systems
- Psychology BackedAddressing resistance first
- Vendor NeutralBest-in-class tools for your needs
- Data-BackedAssessment correlated to ROI
Three Distinct Phases.
A complete transformation journey. From strategy to build to adoption.
Readiness & Strategy
Assess your organization's AI readiness, surface resistance, establish governance, and identify the highest-impact opportunities.
- ✦Organizational AI readiness assessment
- ✦Leadership alignment + resistance surfacing
- ✦Governance + policy scaffolding
- ✦Opportunity mapping across workflows
- ✦Technical feasibility review
- ✦Strategic recommendations report
Product Sprint
In 2-4 weeks, we ship a real AI product with real data, tested by your users and deployed on your infrastructure. We also teach product teams how to deliver this methodology.
- ✦Design Sprint methodology
- ✦AI-assisted development for rapid iteration
- ✦Daily standups and weekly demos
- ✦Fully moderated user testing
- ✦Production-ready deployment
- ✦Full documentation and handover
Adoption & Integration
Before we build, we align. During the build, we coach. After we ship, we integrate. While we integrate, we iterate. Smooth, working process. Happy, aligned team.
- ✦Stakeholder mapping and alignment
- ✦Fear and resistance addressed proactively
- ✦Role clarity in human-AI workflows
- ✦Executive coaching and support
- ✦Change management integration
An Ivy-League Psychologist
and a Veteran Product Builder.
John Ellison
Product, AI & Behavior Design16 years building products. 300+ founders supported. $18M+ raised. Led growth at Toucan Protocol and managed product at OpenGov. Specializes in rapid AI product development using modern AI-assisted methodologies. Certified Behavior Design teacher from Dr. BJ Fogg's teaching team out of Stanford University.
Fatma Ghedira
Organizational Psychology & Change ManagementDouble Master's from Columbia University. 7+ years guiding teams at Snapchat, OneCycle, Google, and the World Economic Forum. Specializes in the "people side" of AI—overcoming resistance and designing organizational systems that actually adopt new technology.
Deployed Systems.
Measurable Outcomes.
Real AI systems built and deployed. Governance frameworks, security, and accountability structures come before the first line of code. Innovation culture empowers teams to build and deploy AI systems with confidence.
Call Center QA System
AI-powered call quality and compliance analysis. Transcribes calls, scores against 13 dimensions, provides coaching recommendations. From 2% manual coverage to 100% automated coverage.
Knowledge Hub
AI-powered knowledge platform with 1,400+ searchable FAQs. Agents find information in seconds instead of 3-5 minutes per call. Includes customer-facing AI chatbot.
Analytics Intelligence
Full-stack analytics dashboard with 100,000 records. From manual spreadsheets to AI-powered competitive intelligence with risk scoring and automated business case generation.
Driven to Succeed
We define multiple measures of success from adoption to efficiency and employee satisfaction. Together we navigate the delicate territory of AI, ensuring your organization thrives in the new era of agentic AI.
AI Systems That Get Used
Deployed into daily operations, not stuck in pilot decks or demo folders.
10–20% Increased Output
Measurable productivity gains on the specific workflows where AI is integrated into daily work.
Reduced Operating Costs
Concrete cost savings in support, back-office, or operations where AI automation is deployed.
Faster Product Cycles
Faster research, prototyping, and iteration—hours of work compressed into minutes, weeks into days.
New Capabilities
Internal tooling and customer-facing features that simply weren't feasible before AI.
Governance Clarity
Clear AI usage policies, security frameworks, and accountability structures that satisfy leadership and regulators.
AI Readiness Assessment
Answer a few questions about your organization and receive an automated readiness report. This helps us understand your situation before we talk.
What You'll Learn
This brief assessment evaluates your organization across key dimensions that determine AI adoption success.
- Current AI maturity level
- Organizational readiness indicators
- Key blockers to address
- Recommended starting point
- Next steps specific to your situation
Takes 2-3 minutes. You'll receive your report immediately.
Company Information
Enter your work email and we'll automatically analyze your company's AI readiness.
We'll analyze your website to understand your company's current AI maturity and provide personalized recommendations.
Common Questions
It depends on the quality of that strategy. If you have clear governance policies, stakeholder alignment, and identified high-impact opportunities with technical feasibility confirmed, you may be ready for Phase 2. We'll assess this in our initial call.
That's exactly what Phase 1 addresses. We surface resistance early, understand its roots (fear of job loss, distrust of technology, past bad experiences), and build alignment before any building starts. Fatma specializes in this organizational psychology work.
Agencies build for you, then leave. We build with you, transfer knowledge, ensure adoption, and provide the governance and change management that makes AI stick. You don't just get a product—you get the organizational capability to maintain and extend it.
Internal operations tools, customer-facing applications, workflow automation, document processing, knowledge management systems, analytics dashboards with AI insights—anything that delivers measurable business value. We focus on what will actually get used.
Phase 1 (AI Readiness & Strategy) takes 1-2 weeks. Phase 2 (AI Product Sprint) takes 2-4 weeks depending on complexity. Total engagement: 4-8 weeks from kickoff to deployed, adopted AI systems. We also provide ongoing retainers for supporting AI transformation beyond custom product integration.
Yes. We work remotely with companies globally. The methodology is designed for distributed collaboration, and we adjust meeting times to accommodate different time zones.
Ready to Harness The Power of AI?
Take the free AI readiness assessment or book a free strategy call and I'll happily hear about what challenges you're facing as an organization and see if there are any ways I can help.